Developing a Dissemination Model to Improve Intervention Reach among West Virginia Youth Smokers
The not-on-tobacco program is an evidence-based teen smoking cessation program adopted by the American Lung Association (ALA). Although widely disseminated nationally via ALA Master Trainers, in recent years, adoption and implementation of the N-O-T program in West Virginia (WV) has slowed. WV, unfortunately, has one of the highest smoking rates in the US. Although it is a goal of public health science, dissemination of evidence-based interventions is woefully understudied. The present manuscript reviews a theoretical model of dissemination of the not-on-tobacco program in WV. Based on social marketing, diffusion of innovations, and social cognitive theories, the nine-phase model incorporates elements of infrastructure development, accountability, training, delivery, incentives, and communication. The model components as well as preliminary lessons learned from initial implementation are discussed.
Digital Commons Citation
Horn, K; Jarrett, T; Anesetti-Rothermel, A; and O'Hara, T, "Developing a Dissemination Model to Improve Intervention Reach among West Virginia Youth Smokers" (2014). Clinical and Translational Science Institute. 87.