Author ORCID Identifier

https://orcid.org/0009-0002-5902-9142

Semester

Spring

Date of Graduation

2025

Document Type

Dissertation

Degree Type

DBA

College

Chambers College of Business and Economics

Department

Accounting

Committee Chair

Jack Dorminey, Ph.D.

Committee Co-Chair

L Christian Schaupp, Ph.D.

Committee Member

Daniel Bonneau, Ph.D.

Committee Member

Mackenzie Michael Festa, Ph.D.

Abstract

This dissertation explores the public acceptance of cryptocurrency in the Central African Republic (CAR), applying the Technology Acceptance Model (TAM) as the theoretical framework. The study adopts a research model and survey instrument derived from a previous published research paper. Data were collected through paper-based surveys from 357 respondents, mostly students and faculty members at the University of Bangui in the CAR. The responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS software. The results reveal that increased awareness of cryptocurrency significantly boosts its acceptance, with factors such as perceived ease of use and perceived usefulness playing critical roles in influencing users’ attitudes toward cryptocurrency. However, trust does not emerge as a significant predictor of the intention to accept cryptocurrency. The study results offer valuable insights for policymakers and government agencies by providing a foundation for developing strategies to facilitate the integration of cryptocurrency into the CAR's financial and monetary systems.

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