Author ORCID Identifier

https://orcid.org/0009-0007-3480-0515

Semester

Spring

Date of Graduation

2025

Document Type

Dissertation

Degree Type

PhD

College

Davis College of Agriculture, Natural Resources and Design

Department

Fashion, Dress and Merchandising

Committee Chair

Katie Baker Jones

Committee Co-Chair

Nicole Kreidler

Committee Member

Sharon Hayes

Committee Member

Joseph Jones

Abstract

Secondhand apparel refers to clothing and accessories that have been previously owned, handed down, donated, or resold to others. They are a sustainable product because they are reused instead of being discarded into landfills. Consumer experience refers to the emotional and psychological responses individuals have during their interactions with products and services across all touchpoints. In the secondhand apparel market, consumer experience plays a significant role in product purchasing, and the unique aspects of retail entertainment serve as key motivators. Consumer-perceived risk refers to the uncertainty of adverse outcomes associated with purchasing a product. Purchasing secondhand apparel poses similar yet distinct risks compared to purchasing new products. This study explores the phenomenon of secondhand consumer shopping experiences, the risk of time, and its impact on the consumption and disposal of secondhand apparel.

Through hermeneutic phenomenological purposive in-depth interviews, with n=11 female participants, the data were interpreted as stories, experiences, and motivations. Secondhand shopping experiences were found to revolve around the principles of finance, frugality, fashion, and fun. It has been shown that shopping for secondhand apparel is inherently unpredictable, with product availability, quality, and variety fluctuating, creating a shopping experience that can be both exciting and frustrating. Ethical factors, such as aiding the community, waste reduction, and sustainable consumption, often influence consumer choices. Additionally, the transparency of secondhand stores plays a crucial role in shaping consumer trust and influencing their motivations.

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