Semester
Spring
Date of Graduation
2005
Document Type
Thesis
Degree Type
MS
College
Davis College of Agriculture, Natural Resources and Design
Department
Agricultural and Resource Economics
Committee Chair
Deborah A. Boone.
Abstract
The purpose of this study was to identify characteristics of farmers' market vendors in West Virginia, including products, season extension methods, promotional strategies, and sales levels, as well as to identify the obstacles and educational needs relevant to farmers' market vendors. While the majority of products produced by vendors were vegetables, it was found that products such as processed products and live plants were used to extend marketing seasons. Meat and dairy were the least represented categories. Fewer than half of the vendors reported use of any season extension techniques.;While a slight majority of vendors appeared satisfied with current length of the market season and enforcement of market rules, many identified increased advertising as the most important priority for change. Common educational needs included education and outreach to consumers, pest control, value-added regulations, and ways of communicating with other regional farmers' markets. Chief obstacles to success included resellers, unfair or inadequate market management, and a lack of advertising.
Recommended Citation
Miller, Stacy M., "Characteristics of farmers' market vendors in West Virginia" (2005). Graduate Theses, Dissertations, and Problem Reports. 2186.
https://researchrepository.wvu.edu/etd/2186