Date of Graduation
Davis College of Agriculture, Natural Resources and Design
Agricultural and Resource Economics
Deborah A. Boone.
The purpose of this study was to identify characteristics of farmers' market vendors in West Virginia, including products, season extension methods, promotional strategies, and sales levels, as well as to identify the obstacles and educational needs relevant to farmers' market vendors. While the majority of products produced by vendors were vegetables, it was found that products such as processed products and live plants were used to extend marketing seasons. Meat and dairy were the least represented categories. Fewer than half of the vendors reported use of any season extension techniques.;While a slight majority of vendors appeared satisfied with current length of the market season and enforcement of market rules, many identified increased advertising as the most important priority for change. Common educational needs included education and outreach to consumers, pest control, value-added regulations, and ways of communicating with other regional farmers' markets. Chief obstacles to success included resellers, unfair or inadequate market management, and a lack of advertising.
Miller, Stacy M., "Characteristics of farmers' market vendors in West Virginia" (2005). Graduate Theses, Dissertations, and Problem Reports. 2186.