Date of Graduation
Davis College of Agriculture, Natural Resources and Design
Wildlife and Fisheries Resources
Chad D. Pierskalla.
There is substantial demand for fishing packages in West Virginia. Fee-fishing businesses in West Virginia are often characterized as small businesses, and they could benefit from connecting with larger travel packages that are more likely to attract out-of-state anglers. The objectives are: (1) identify mini-market segments based on fee-fishing experiences; (2) examine how fee-fishing mini-markets can better connect with the larger outdoor recreation markets; and (3) to use this information to identify gaps in recreational offerings and develop tourism packages in a West Virginia test market. Six fee-fishing mini-markets were identified. Regression analysis results indicate that it is possible to develop fishing packages that include other tourism activities through partnerships with West Virginia State Parks. A gap analysis was conducted. The development of additional tourism offerings and public/private partnerships can help address the gaps identified in the weaker markets.
Mei, Zongxiang, "Connecting WV fee-fishing businesses with the larger tourism market through the development of tourism package" (2006). Graduate Theses, Dissertations, and Problem Reports. 2383.