Semester
Summer
Date of Graduation
2006
Document Type
Thesis
Degree Type
MS
College
Davis College of Agriculture, Natural Resources and Design
Department
Wildlife and Fisheries Resources
Committee Chair
Chad D. Pierskalla.
Abstract
There is substantial demand for fishing packages in West Virginia. Fee-fishing businesses in West Virginia are often characterized as small businesses, and they could benefit from connecting with larger travel packages that are more likely to attract out-of-state anglers. The objectives are: (1) identify mini-market segments based on fee-fishing experiences; (2) examine how fee-fishing mini-markets can better connect with the larger outdoor recreation markets; and (3) to use this information to identify gaps in recreational offerings and develop tourism packages in a West Virginia test market. Six fee-fishing mini-markets were identified. Regression analysis results indicate that it is possible to develop fishing packages that include other tourism activities through partnerships with West Virginia State Parks. A gap analysis was conducted. The development of additional tourism offerings and public/private partnerships can help address the gaps identified in the weaker markets.
Recommended Citation
Mei, Zongxiang, "Connecting WV fee-fishing businesses with the larger tourism market through the development of tourism package" (2006). Graduate Theses, Dissertations, and Problem Reports. 2383.
https://researchrepository.wvu.edu/etd/2383