Title

Today's Public Relations: An Introduction/Applied Public Relations: Cases in Stakeholder Management

Document Type

Book Review

Publication Date

Summer 2007

College/Unit

Reed College of Media

Department/Program/Center

Reed College of Media

Abstract

The authors do a good job of incorporating some of these basic management, marketing, and media concepts in the material that introduces each of the nine clusters of different "stakeholder" cases-from employees and consumers to media and investors to volunteers and activists and beyond-and through four guest commentaries from practitioners and educators interspersed throughout the book. With its forty-three case studies organized by primary stakeholder type, this text gives professors lots of content options and is probably best suited for use in a public relations case studies or management course, as a supplemental campaigns book, or even as a reference for practicing professionals.

Source Citation

Martinelli, Diana (Summer 2007). Book reviews: Today’s Public Relations: An Introduction; Public Relations: Cases in Stakeholder Management, Journalism and Mass Communication Educator.

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