A Practical and Theoretical Look at Women’s Use of Public Relations to Spur Early- to Mid-20th Century Social Change
Document Type
Conference Proceeding
Publication Date
11-2010
College/Unit
Reed College of Media
Department/Program/Center
Reed College of Media
Abstract
The first 50 years of the 20th century are a rich era in terms of media, public relations, and social change. This time frame bridges two different ―media ages,‖ according to Shaw, Hamm & Knott (2000), who classify the years from 1870 to 1930 as the media age of ―class,‖ when ―all kinds of subgroups emerged to seek, clarify and defend their own interests,‖ and from 1930 to 1980 as the age of ―mass,‖ in which radio and then television broadcasts became the dominant communications media for U.S. audiences. In addition, continued industrialization in the early 20th century and the growth of public relations in promoting politicians (Streitmatter, 1990) and political causes (Ponder, 1986), including war (Oukrop, 1975), increased the knowledge and use of strategic communication across U.S. society
Digital Commons Citation
Martinelli, Diana, "A Practical and Theoretical Look at Women’s Use of Public Relations to Spur Early- to Mid-20th Century Social Change" (2010). Faculty & Staff Scholarship. 1208.
https://researchrepository.wvu.edu/faculty_publications/1208
Source Citation
Martinelli, Diana. (November 2010). “A Practical and Theoretical Look at Women’s Use of Public Relations to Spur Early- to Mid-20th Century Social Change,” Proceedings of the First International Public Relations History Conference, Bournemouth, U.K., July 2010, 209–229.