Document Type


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Davis College of Agriculture, Natural Resources and Design


Division of Resource Economics & Management


In 2009, West Virginia enacted an Alternative and Renewable Portfolio Act (APRA) to broaden its energy use for electricity beyond coal. A choice experiment survey was conducted to assess West Virginians’ willingness to pay (WTP) for 10 percent of electricity generated from wind energy versus natural gas. Results showed that residential consumers preferred electricity generated from wind, with annual per-capita WTP averaging from $19.25 to $26.75. Given the subsequent repeal of the APRA in 2015, we propose implementation of a voluntary green pricing program as an alternative policy to increase the share of renewable energy in West Virginia's energy portfolio.

Source Citation

COPYRIGHT: © The Author(s) 2018 This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (, which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.


Nkansah, K., & Collins, A. R. (2018). Willingness to Pay for Wind versus Natural Gas Generation of Electricity. Agricultural and Resource Economics Review, 48(1), 44–70.

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Economics Commons



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