Title

The Impact of the Extended Parallel Process Model on Stroke Awareness

Document Type

Article

Publication Date

9-24-2009

College/Unit

Reed College of Media

Department/Program/Center

Reed College of Media

Abstract

Studies continue to reveal persistent gaps in stroke awareness despite existing stroke messages, especially when the length of time from message exposure increases. Therefore, there is a need to discover messages that promote long-term retention of stroke knowledge. We modified a standard stroke education poster using one health communications model, Extended Parallel Process, to assess its comparative effect on public stroke awareness and information retention.

Source Citation

Davis, Steve, Martinelli, Diana, Braxton, Brian, Kutrovic, Kyle and Crocco, Todd. (September 2009). “The Impact of the Extended Parallel Process Model on Stroke Awareness,” Stroke 40: 3857−3863.

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