The Impact of the Extended Parallel Process Model on Stroke Awareness
Document Type
Article
Publication Date
9-24-2009
College/Unit
Reed College of Media
Department/Program/Center
Reed College of Media
Abstract
Studies continue to reveal persistent gaps in stroke awareness despite existing stroke messages, especially when the length of time from message exposure increases. Therefore, there is a need to discover messages that promote long-term retention of stroke knowledge. We modified a standard stroke education poster using one health communications model, Extended Parallel Process, to assess its comparative effect on public stroke awareness and information retention.
Digital Commons Citation
Martinelli, Diana, "The Impact of the Extended Parallel Process Model on Stroke Awareness" (2009). Faculty & Staff Scholarship. 1198.
https://researchrepository.wvu.edu/faculty_publications/1198
Source Citation
Davis, Steve, Martinelli, Diana, Braxton, Brian, Kutrovic, Kyle and Crocco, Todd. (September 2009). “The Impact of the Extended Parallel Process Model on Stroke Awareness,” Stroke 40: 3857−3863.