Title

Influence Matters - An Overview of Influencer Marketing, Why it's Important, and How to Succeed

Authors

Leo Morejon

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Document Type

Other

Publication Date

2019

Abstract

Leo Morejon, award-winning marketer, podcaster, educator known for the Oreo Super Bowl Tweet, Build & Inspire and public speaking, presents "Influence Matters - An Overview of Influencer Marketing, Why it's Important, and How to Succeed" at Integrate 2019 hosted by WVU Integrated Marketing Communications and Data Marketing Communications Graduate Programs.

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