Date of Graduation
2002
Document Type
Thesis
Degree Type
MS
Committee Chair
R. Ivan Pinnell
Abstract
This study looks at the advertisements and content on Web sites operating in the United States of America and India. The shortcomings of technology & infrastructure and the scope of conducting virtual business in India vis-à-vis the United States is also explored. The research focused on navigational ease, technological shortcomings and business opportunities in the sites covered for the two Countries using content analysis. The findings are similar and different in various contexts, as the level of participation of Government and private sector is varying vis-à-vis its population and the infrastructure.
Recommended Citation
Seth, Gautam, "Ground realities of virtual business. A look at India and the United States of America." (2002). Graduate Theses, Dissertations, and Problem Reports (ETD). 10690.
https://researchrepository.wvu.edu/etd/10690