Date of Graduation


Document Type


Degree Type



College of Creative Arts


Graphic Design

Committee Chair

Clifford Harvey

Committee Member

Eve Faulkes

Committee Member

Alison Helm

Committee Member

Young Kim


The printed word has been commonplace in society for over 500 years; the written word has been in existence for thousands. The primary intent of the written or printed word has historically been to be read. With that goal, rules and formats have developed over the centuries as aids to legibility. Naturally, these guidelines have been developed for the printed, or static typographic page. As our sophistication with and acceptance of technology grows, however, we increasingly turn to the computer or television screen for written information. Additionally, graphic designers and artists are questioning the role of the printed word as they explore the many technological advances that have moved type from the page to the screen. Formulas and guidelines that served the printed page may no longer be relevant. New typographic approaches are necessary to successfully integrate the visual word with new technologies.