Date of Graduation
Davis College of Agriculture, Natural Resources and Design
Agricultural & Extension Education
An important aspect that contributes to the success of county Extension programs is relationships and collaborations with community members. This became a challenge when face-to-face communication was no longer possible as a response to the national pandemic that occurred due to COVID-19. In recent years, society has been increasing their reliability on social networking for communication (Diem et al., 2011). Social media played a central role in the diffusion of information in a variety of organizations and businesses during COVID-19 (Geol et al., 2020). The purpose of this study was to describe how WVU Extension Service is utilizing innovative social media practices to remain connected with clientele when face-to-face communication was not possible. The opportunity to research this alternative method of communication was the response to protocols enacted by executive orders to slow the spread of COVID-19. Case study methodology was used for this study and West Virginia Extension agents utilizing innovative social media practices were interviewed. Results from the study described (1) innovative social media platforms being used, (2) how innovative social media practices are being used, (3) why innovative social media practices are being used, and (4) perceptions and needs related to utilizing innovative social media practices.
Quinn, Madison Brooke, "When Face-to-Face Communication Fails: A Case Study of WVU Extension Agents Utilizing Innovative Social Media Practices" (2021). Graduate Theses, Dissertations, and Problem Reports. 8048.