Strategic Public Information: Engaging Audiences in Government Agencies’ Work
Document Type
Article
Publication Date
Spring 2006
College/Unit
Reed College of Media
Department/Program/Center
Reed College of Media
Abstract
The article discusses public relations work in government organizations. The author explores the history, present status, and future of the public relations profession within government organizations. According to the article, government agencies do not always make themselves known to the public; the majority of their press coverage tends to be negative, as the press focuses on government agencies when a problem arises. The author argues that government public relations professionals should strive to effectively communicate the missions of their agencies to an external audience. Currently, too much of the information about an agency's work is contained in internal newsletters and is only disseminated at conferences attended by experts.
Digital Commons Citation
Martinelli, Diana, "Strategic Public Information: Engaging Audiences in Government Agencies’ Work" (2006). Faculty & Staff Scholarship. 1185.
https://researchrepository.wvu.edu/faculty_publications/1185
Source Citation
Martinelli, Diana. (Spring 2006). “Strategic Public Information: Engaging Audiences in Government Agencies’ Work,” Public Relations Quarterly 51(1): 37–41.