Document Type
Article
Publication Date
2016
College/Unit
College of Physical Activity and Sport Sciences
Department/Program/Center
Sport Management
Abstract
Client loyalty is crucial to fitness centers. Studies have analyzed the relationship between different subjective variables and consumer behavior intentions in these types of sport services within fitness centers. Nevertheless, few are those who have studied the influence of such variables on objective measures like membership longevity. For this reason, the objective of this study was to examine a loyalty model by means of the relationship between perceived quality, satisfaction, and future intentions with regard to client loyalty. The study counted with 15820 client (8462 women and 7358 men) participants who answered an online questionnaire. A descriptive analysis, factorial confirmatory and multi-group analysis were conducted. The findings demonstrate a valid and reliable model where relationships among the variables are positive and significant, with differences among the groups according to the longevity of membership.
Digital Commons Citation
Garcia-Fernandez, Jeronimo; Galvez-Ruiz, Pablo; Fernandez-Gavira, Jesus; and Velez-Colon, Luisa, "A Loyalty Model According to Membership Longevity of Low-Cost Fitness Center: Quality, Value, Satisfaction, and Behavioral Intention" (2016). Faculty & Staff Scholarship. 2517.
https://researchrepository.wvu.edu/faculty_publications/2517
Source Citation
García Fernández, J., Gálvez Ruíz, P., Fernández Gavira, J., & Vélez Colón, L. (2016). A loyalty model according to membership longevity of low-cost fitness center: quality, value, satisfaction, and behavioral intention. Revista de psicología del deporte, 25(3), 0107-110.
Comments
That document is subject to a Creative Commons license. Total or partial reproduction is permitted, it was distributed, the public communication of the work and the creation of derivative works, always and how much is this distribution of the original work that regulates the original work.