Date of Graduation
1999
Document Type
Thesis
Degree Type
MS
Committee Chair
Kurt Schimmel
Recommended Citation
Jung, Hye Yoon, "Collegiate sports sponsorship and brand awareness: A study of collegiate sponsorship at a football game." (1999). Graduate Theses, Dissertations, and Problem Reports. 10511.
https://researchrepository.wvu.edu/etd/10511
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