Date of Graduation
2002
Document Type
Thesis
Degree Type
MS
Committee Chair
Robyn Blakeman
Recommended Citation
Brumley, Catherine Maria, "Creating loyalty in relationship marketing: A descriptive study of supermarket loyalty programs." (2002). Graduate Theses, Dissertations, and Problem Reports. 10621.
https://researchrepository.wvu.edu/etd/10621
COinS