Date of Graduation
2002
Document Type
Thesis
Degree Type
MS
Committee Chair
Terry Wimmer
Abstract
This research is an exploration of how retail is moving from the mall to the Internet. It applies uses and gratifications analysis of consumer satisfaction and ecommerce Web sites. The study compares obtained and sought after e-commerce consumer gratifications. The participants for the study attended West Virginia University in the spring 2002 semester. The study produced 50 valid responses that found consumers sought after gratifications for product display and navigation features were not met. This research also shows that experienced Internet consumers trust e-commerce Web sites privacy/security features. Implications for companies with e-commerce Web sites are explored.
Recommended Citation
Torjak, Stacey Ann, "A uses and gratifications analysis of consumer satisfaction correlated to expectations in e-commerce retail shopping." (2002). Graduate Theses, Dissertations, and Problem Reports (ETD). 10644.
https://researchrepository.wvu.edu/etd/10644