A content analysis of Calvin Klein Jean advertisements in relationship to consumers' purchase intentions through a qualitative and quantitative approach.

Author

Shana Bock, West Virginia University

Date of Graduation

2003

Document Type

Thesis

Degree Type

MS

Committee Chair

Terry Wimmer

Recommended Citation

Bock, Shana, "A content analysis of Calvin Klein Jean advertisements in relationship to consumers' purchase intentions through a qualitative and quantitative approach." (2003). Graduate Theses, Dissertations, and Problem Reports. 10726.
https://researchrepository.wvu.edu/etd/10726