The representation of male and female traits in high-level and low-level hiring in public relations.
Date of Graduation
2003
Document Type
Thesis
Degree Type
MS
Committee Chair
Terry Wimmer
Abstract
This research is an exploration of gender role stereotyping in the advertising of jobs in public relations. The study compares the existence of male and female traits in advertisements for manager and entry level positions in the field of public relations. Gender differences in leadership styles, activities and skills listed in the job descriptions are analyzed. The samples used in the study were companies that advertised public relations jobs on the internet. The study found that employers sought male traits in advertising for managerial jobs and female traits when advertising for technician jobs. This research also shows that more companies hire more females than males for entry level positions. Company satisfaction with internet advertising is also explored.
Recommended Citation
Frederick, Juliana B., "The representation of male and female traits in high-level and low-level hiring in public relations." (2003). Graduate Theses, Dissertations, and Problem Reports (ETD). 10761.
https://researchrepository.wvu.edu/etd/10761