Date of Graduation
2003
Document Type
Thesis
Degree Type
MS
Committee Chair
Terry Wimmer
Recommended Citation
Lovell, Douglas Scott, "A content analysis of the effects of media framing of naming rights on corporate sponsorship." (2003). Graduate Theses, Dissertations, and Problem Reports. 10768.
https://researchrepository.wvu.edu/etd/10768
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