Date of Graduation

2004

Document Type

Thesis

Degree Type

MFA

Department

Graphic Design

Committee Chair

Cliff Harvey

Abstract

Because people of all races, creeds and colors tend to view the world about them through their own eyes, or through the lenses of their own cultures (Fellows, 1972, p.39), it is logical to think that all kinds of visual expression differs from one culture to another, and that graphic design is not an exception. Coming from a place so rich in ancient and modern culture as is Mexico, I have been able to enjoy two very different experiences in a foreign country. On one hand, I came to the United States filled with the essence of being Mexican, and having spent my life around the bright use of colors in Mexican houses; the richness of our food and music; and with a sense of pride in the civilizations of the past that made my country so unique to the eyes of all visitors. On the other hand, I have been experiencing the American culture in all its forms and in all its senses. While working on different design projects, I have been told that there is a difference between the way I approach a design problem, and the American way. That is why I decided, with the advice of my professors, to dig into the history of Mexican graphics, analyze it and compare it with the different graphic movements in America and Europe and try to find what is behind that difference on approaching a graphic problem.

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