Semester
Spring
Date of Graduation
2023
Document Type
Thesis
Degree Type
MS
College
Davis College of Agriculture, Natural Resources and Design
Department
Agricultural & Extension Education
Committee Chair
Haley Rosson
Committee Co-Chair
Aaron J. Giorgi
Committee Member
Quisto Settle
Abstract
Social media has become part of the typical individual’s everyday routine, with no exception to those in the agricultural industry. The purpose of this study was to examine social media usage by West Virginia agricultural producers. The population for this study consisted of agricultural producers in West Virginia. The study yielded 44 responses from those who attended the 2022 West Virginia Farm Bureau meeting. An explanatory sequential design methodology was employed for this study. After the initial quantitative phase, a qualitative phase was conducted with producers who use social media in their operations. Based on the results, there is much variation in the use of social media among agricultural producers in West Virginia. Results also described the willingness to adopt social media, the barriers of adoption, and the perceived characteristics of social media, as denoted in Rogers (2003).
Recommended Citation
Hargis, Mikayla Rae, "Examining the use of social media applications by West Virginia agriculture producers" (2023). Graduate Theses, Dissertations, and Problem Reports. 11760.
https://researchrepository.wvu.edu/etd/11760