Author ORCID Identifier

https://orcid.org/0009-0004-8509-4823

Semester

Fall

Date of Graduation

2023

Document Type

Thesis

Degree Type

MA

College

Eberly College of Arts and Sciences

Department

Sociology and Anthropology

Committee Chair

Jesse Wozniak

Committee Co-Chair

Joshua Woods

Committee Member

Walter DeKeseredy

Abstract

TikTok is a trendy social media platform that has attracted billions of monthly users. Anyone can post a short video about their interests, beauty, relationships, travel, and controversial topics if they are 13 or older. Many young adults turn to social media platforms, such as TikTok, to help them make decisions regarding their everyday lives and to discuss controversial topics, such as abortion. The concern with social media content is the misinformation and disinformation that can spread rapidly across the globe with a click of a button. Numerous studies have begun to examine social media platforms for the accuracy of the information on the site and to decipher who is posting the content. Of great concern is that the people posting this information do not have the education or experience to back the claims they are making in their posts. We live in an ever-divided society with clashing beliefs, values, and norms. It is essential to understand the viewpoints of the content on these social media platforms to see if educated and experienced professionals are posting content on platforms such as TikTok. This research study is an exploratory content analysis of the top 50 “abortion,” posts on TikTok to examine who created the videos, the accuracy of the information in the videos, and the style of Impression Management used by the content creators. The analysis was conducted using two different periods: before and after the overturning of Roe v. Wade. The TikTok content will be discussed using Goffman’s Impression Management as a theoretical paradigm. The two time periods will be compared to determine if the content and style of Impression Management changed after Roe was overturned.

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