Author ORCID Identifier
Semester
Spring
Date of Graduation
2024
Document Type
Thesis
Degree Type
MS
College
Reed College of Media
Department
Not Listed
Committee Chair
Bob Britten
Committee Co-Chair
Joseph Jones
Committee Member
Min Seon Jeong
Committee Member
David Smith
Abstract
This study examined how framing of Donald Trump in online news images may have changed throughout the course of his 2015-2016 United States presidential campaign. Previous research suggests that Republican presidential candidates may get more coverage but not necessarily be framed as more favorable (Moriarty and Popovich, 1988). The content analysis comprised of 18 constructed weeks in which images from various outlets were analyzed in nine categories (e.g., “facial expression” and “posture”) and coded as either “more favorable,” “N/A” or “less favorable.” It was found that image favorability of Trump dipped from the Pre-Primary period to the Primary period then rose again during the General Election to similar levels of the Primary period. Newsweek had the least favorable imagery of Trump while The Wall Street Journal had the most favorable imagery.
Recommended Citation
Janoski, Jakob O., "Depicting The Donald: How Framing of Donald Trump in Media Changed Throughout the Course of His 2015-2016 United States Presidential Campaign" (2024). Graduate Theses, Dissertations, and Problem Reports. 12308.
https://researchrepository.wvu.edu/etd/12308