Author ORCID Identifier

https://orcid.org/0009-0008-5370-9634

Semester

Spring

Date of Graduation

2026

Document Type

Problem/Project Report

Degree Type

MS

College

Reed College of Media

Department

Reed College of Media

Committee Chair

Dana Coester

Committee Member

Ashton Marra

Committee Member

Rachel Molenda

Abstract

This project addresses a critical gap in journalism practice: the lack of accessible, evidence-based guidance for reporting on addiction. Particularly as it relates to nicotine, tobacco and vaping. Journalists play a key role in shaping public understanding of substance use, yet existing resources often focus on opioids, lack specificity, or fail to keep pace with rapidly evolving nicotine products and scientific research. As a result, reporters may struggle with inconsistent terminology, unclear risk communication and the potential for unintentionally stigmatizing language.

Grounded in media effects theory, health communication and stigma research, this project examines how journalistic language and framing influence public perception of addiction. It is guided by the central research question: What information, language guidance and scientific context do journalists need to report accurately, clearly and without stigma on nicotine, tobacco and vaping?

To answer this question, the project uses a mixed qualitative and applied approach, including semi-structured interviews with journalists and addiction researchers, as well as a review of existing reporting resources. Interview data are analyzed thematically to identify common challenges, knowledge gaps and practical needs within newsroom settings.

The primary outcome of this research is a concise, journalist-focused reporting toolkit modeled after Reporting on Addiction’s Alcohol Use Disorder one-pager. The toolkit provides plain-language explanations of nicotine addiction, distinctions between product types, evidence-based terminology guidance and key considerations for framing and risk communication. Designed for rapid newsroom use, the toolkit aims to improve the clarity, accuracy and public health impact of reporting on nicotine and vaping.

By bridging the gap between addiction science and journalism practice, this project contributes to more informed, responsible and stigma-conscious media coverage ultimately supporting better public understanding of addiction in the age of vaping.

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