Semester

Spring

Date of Graduation

2005

Document Type

Thesis

Degree Type

MS

College

Reed College of Media

Department

Reed College of Media

Committee Chair

Terry Wimmer.

Abstract

Media literacy is defined as the way people analyze and interpret messages from mass media. This project studies how people become media literate and methodologies that may be applied to make media education more effective. It is important to know and understand background information about people, exclusively their likes and dislikes about mass media and also to identify what makes these people form media literacy habits. This study discusses different theories about media education and propagation. But primarily this study compares those who have had formal exposure to media literacy with those whose exposure has been less methodical. The study hypothesizes and proves that those who started their media education in elementary school are more critical thinkers than those who started their media education later, the former are also more frequent users of media.

Share

COinS