Semester
Spring
Date of Graduation
2013
Document Type
Thesis
Degree Type
MS
College
Reed College of Media
Department
Reed College of Media
Committee Chair
Rita F. Colistra
Committee Co-Chair
Nicholas D. Bowman
Committee Member
Elizabeth Oppe
Committee Member
R. Ivan Pinnell.
Abstract
This study explored whether Chinese students in both China and in America had different attitudes toward social media advertising, and how their attitudes are different, through a survey of Chinese students in these two countries. The survey determined how they used social media, whether the different social media networks in the two countries affected their social media use, and what their attitudes are about social media advertising in terms of sources, content, and level of trustworthiness. It also tested the relationship between the students' the social media diet (amount, frequency, and duration) and attitude toward social media advertising.
Recommended Citation
Wan, Anan, "How Do They Think Differently?: A Social Media Advertising Attitude Survey on Chinese Students in China and Chinese Students in America" (2013). Graduate Theses, Dissertations, and Problem Reports. 263.
https://researchrepository.wvu.edu/etd/263