Semester
Spring
Date of Graduation
2014
Document Type
Thesis
Degree Type
MS
College
Reed College of Media
Department
Reed College of Media
Committee Chair
John Temple
Committee Co-Chair
Emily Corio
Committee Member
Gina M. Dahlia
Committee Member
Anna Elfenbein
Abstract
The goal of this master's thesis is to evaluate Disney's "plussing" as a form of idea-generation for every type of organization and business. This method was assessed through a case study of two nonprofit organizations in Morgantown, West Virginia after developing three original plussing methods. Both organizations participated in plussing sessions. Sessions were followed up with a survey of each participant. Findings suggest "plussing" has proven more beneficial to the organizations than traditional brainstorming methods. Several participants stated that plussing provides a more effective way for organizations to produce the best idea and product possible without the fear of criticism from other group members. The information gathered in this study can add to the knowledge of how plussing works, and which organizations find it the most helpful.
Recommended Citation
Godwin, Whitney, "Creative Idea Generation: How To Incorporate Plussing Into Your Creative Thinking Sessions" (2014). Graduate Theses, Dissertations, and Problem Reports. 299.
https://researchrepository.wvu.edu/etd/299