Semester
Summer
Date of Graduation
2010
Document Type
Thesis
Degree Type
MS
College
Reed College of Media
Department
Reed College of Media
Committee Chair
Ivan Pinnell.
Abstract
The task of sustaining a nonprofit organization in a small town can be challenging. These organizations rely on public relations to communicate with the public and maintain their funding. This professional project provides the Mountaineer Boys and Girls Club ("the Club") in Morgantown, West Virginia, with a public relations campaign. The campaign is designed to assist the Club with increasing donations, extending stewardship and increasing website visits from a relationship management perspective. The project also offers other nonprofit staff members with a guide to use when creating their own public relations plans.
Recommended Citation
Brown, Lisa K., "Mountaineer Boys and Girls Club public relations campaign professional project" (2010). Graduate Theses, Dissertations, and Problem Reports. 3214.
https://researchrepository.wvu.edu/etd/3214