Semester
Fall
Date of Graduation
2011
Document Type
Thesis
Degree Type
MS
College
Reed College of Media
Department
Reed College of Media
Committee Chair
Ivan Pinnell.
Abstract
Understanding the concept of image has been a cornerstone of public relations since its professional beginnings in the early 20th century. However, practitioners and scholars have introduced crisis management and reputation management techniques into the repertoire of public relations relatively recently. This research study analyzes the concepts of reputation management and image and their applications in respect to people during a crisis. It uses content analysis to examine John Edwards and Eliot Spitzer; and the resultant tone of media coverage to ascertain the effectiveness of their reputation management strategies.
Recommended Citation
Saulen, Joseph A., "Reputation Management: A Qualitative Analysis of the Effective Use of Reputation Management Techniques Applied to Personal Reputations during a Crisis" (2011). Graduate Theses, Dissertations, and Problem Reports. 3453.
https://researchrepository.wvu.edu/etd/3453