Semester

Spring

Date of Graduation

2009

Document Type

Thesis

Degree Type

MS

College

Reed College of Media

Department

Reed College of Media

Committee Chair

Diana Martinelli

Abstract

Testicular cancer is the most common cancer occurring in males between the ages of 15 & 35. Although testicular cancer holds a survival rate of 99% when detected and treated early, prior research shows most males do not perform regular testicular self-examinations. This research examined the role of fear appeals in the revised protection motivation theory (PMT) model to predict the performance of testicular self-examination behaviors in college males. An experiment was conducted among a convenience sample of 156 (N = 156) males enrolled in a state university. All males answered a set of questions measuring their threat appraisal concerning testicular cancer-perceived severity, perceived vulnerability- and intentions to perform self-examinations. Participants were then presented with either a fear appeal or informational message about performing testicular self-examinations and developing testicular cancer. The participants then answered the same set of questions in addition to fear measures. Any differences were noted. Findings, discussion, limitations, and suggestions for future research are included.

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