Date of Graduation
2017
Document Type
Thesis
Degree Type
MS
College
Reed College of Media
Department
Reed College of Media
Committee Chair
Diana Martinelli
Committee Co-Chair
Elizabeth Cohen
Committee Member
Julia Fraustino
Committee Member
Steve Urbanski
Abstract
This study used a 2 x 2 method to examine the effectiveness of credibility cues on Facebook and how the personality traits neuroticism and openness impact sharing behaviors across cues of different shapes and colors. Findings suggested the color red increased cue noticeability, however, overall a low number of participants noticed any of the four varying cues across conditions, indicating that the fast-paced scrolling nature of online mediums prevents users from noticing credibility cues. Future research should examine the differences in pace of scrolling and information intake across different generations. This information might be useful to media outlets to help identify what credibility cues are most effective across target markets online.
Recommended Citation
Geary, Lacie, "Spread of False News Stories on Facebook: An Assessment of Credibility Cues and Personality" (2017). Graduate Theses, Dissertations, and Problem Reports. 5654.
https://researchrepository.wvu.edu/etd/5654