"The Role of Reculturalization in Adaptation: A Comparison of Humor Sty" by Rachael A. McKinney

Date of Graduation

2016

Document Type

Thesis

Degree Type

MS

College

Reed College of Media

Department

Reed College of Media

Committee Chair

Steve Urbanski

Committee Co-Chair

Bob Britten

Committee Member

Tracy Morris

Committee Member

Jeffrey Moser

Abstract

Purpose -- The purpose of this study was to conduct a content analysis of humor styles used in an original British television show and its adapted U.S. version.;Methodology -- A total of 28 episodes from the UK and U.S. version of the television sitcom The Office were classified under the four humor styles described by Martin et al. (2003).;Findings -- Humor styles used in television sitcoms significantly differ between the two countries. The UK uses more aggressive and self-defeating humor than the U.S., while affiliative humor is the predominant humor style found in the U.S. and is used more frequently when compared to the UK.;Practical Implications -- The findings reveal that cultural and personality differences should be taken into consideration when adapting television shows from one country to another.

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