Semester
Spring
Date of Graduation
2021
Document Type
Problem/Project Report
Degree Type
MS
College
Reed College of Media
Department
Reed College of Media
Committee Chair
Emily Corio
Committee Member
Geah Pressgrove
Committee Member
Jennifer Harker
Committee Member
Kristin Meeks
Abstract
This time has been called the "Golden Age" of podcasting. The number of people listening to podcasts continues to grow year after year as the medium itself continues to evolve. The ability to target specific, or niche, audiences is one reason why podcasting is so attractive to consumers. This also makes podcasts useful for small businesses. Like podcasts, small businesses can target niche audiences and cater to specific needs. The purpose of this project was to investigate the benefits of podcast marketing as it pertains to the uncertainty reduction theory and to create a podcast that can serve as a guide for small businesses that want to create a podcast to generate brand awareness.
Recommended Citation
Hunter, SeVohn Alexis Bree, "A Podcasting Series on Employing Podcasts as an Effective Marketing Method for Small Businesses" (2021). Graduate Theses, Dissertations, and Problem Reports. 8345.
https://researchrepository.wvu.edu/etd/8345
All four episodes of Podcast Marketing Made Easy
Included in
Advertising and Promotion Management Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons