Semester
Spring
Date of Graduation
2005
Document Type
Thesis
Degree Type
MS
College
Reed College of Media
Department
Reed College of Media
Committee Chair
Terry Wimmer.
Abstract
This study examines the rise of executive women in public relations in both the nonprofit and corporate sectors. The focus of this study was on feminist and masculine values and their effects on female executives. A survey of 121 female executives from the corporate, nonprofit, and agency settings was conducted to analyze their views on feminist and masculine values in public relations and their effects on managerial positions. Results indicated that women who place greater value on masculine traits are more likely to obtain management positions in the corporate sector. Those who place greater value on feminist values do not necessarily elevate to positions of leadership in the nonprofit sector. Also, women believe men are lacking feminist traits, whole women contain both masculine and feminine traits.
Recommended Citation
Thomas, Sarah E., "Feminist and masculine values and their effects on female managerial positions in nonprofit and corporate public relations" (2005). Graduate Theses, Dissertations, and Problem Reports. 1582.
https://researchrepository.wvu.edu/etd/1582