Semester

Spring

Date of Graduation

2006

Document Type

Thesis

Degree Type

MA

College

College of Creative Arts

Department

Intermedia & Photography

Committee Chair

Eve Faulkes.

Committee Co-Chair

Heidi Specht

Committee Member

Jan Giraldo

Committee Member

Paul Krainak

Abstract

Chinese graphic designers are gaining more visibility and earn awards in various international poster competitions, shaping a new visual frontier in Chinese graphic design. These successes are based on their special cross-cultural design principle, which combines Chinese traditional culture with the imported Western modern design theory. In this paper, Modern Chinese design history, development and characteristics are reviewed. Meanwhile, some existing principles are demonstrated and something new is experimented through the series posters design.

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